Services
01 NEEDS ANALYSIS
The first step in any great campaign is to establish a clear marketing objective. VMI's team is trained to help clients focus in on their core consumer and understand what motivates them.
02 BRAINSTORMING & CONCEPTUALIZATION
VMI's team analyzes copious amounts of data in order to understand the best way to reach and speak to your customer. Once we've established the facts we begin to conceptualize your campaign. There are no ideas too big or small at our roundtable!
03 MEDIA PLANNING & BUYING
Now it's time to reach out to media vendors that can deliver the audience we are looking for. Once established, we use our negotiation prowess to garner the best rates possible.
04 EXECUTION
The campaign goes live and our team monitors engagement on a daily basis so that we may study engagement and optimize as needed. You can rest easy that everything is running smoothly as planned.
05 POST CAMPAIGN ANALYSIS
We work closely with each media vendor to understand their performance against your goals. Upon request we can also execute brand impact studies that include brand perception, ad recall and purchase intent. These studies prove invaluable to our clients!
OTHER SERVICES
EVENT MARKETING
- Event Marketing is a fantastic way for a brand to interact with large amounts of potential customers in a short amount of time. VMI can help you to create memorable experiences for your customers at events they already love.
CAUSE RELATED MARKETING
- Non-profits can face challenges in receiving the donations they need to support the cause they work for. VMI works with our clients to establish baseline events and other promotional activities, bringing forth the awareness needed, in order for our clients to receive the donations and support necessary.
EXPERIENTIAL MARKETING
- With Experiential Marketing becoming one of the most sought-after methods of brand awareness, VMI has been on the forefront of creating unparalleled and unforgettable brand experiences for its clients.
ENDORSEMENT MARKETING
- Endorsement marketing is one of our favorites at VMI. Endorsements can range from local radio personalities speaking about your product to their loyal fan base, to A-List celebrities endorsing your brand nationally. It’s a great way to get your brand noticed!
Call us today to schedule your marketing needs analysis!