PRESS RELEASE: Dallas, 8/1/2017 - Owner of Broadcast Affiliate Sales, Mike Tyler enters into a partnership with Vigeo Marketing Intelligence to handle advertising sales. VMI has a strong track record of representing advertising inventory for syndicated programming, securing revenue from national advertisers that...
inMarket has announced it's newest innovation, Quantum Receptivity. It utilizes Beacons in order to track consumer's patterns over time, creating a guide as to what day of the week individuals go to specific stores so that advertisers may push messaging to them in a more...
NBCU announced a reorg of it's ad sales division today creating a more streamlined process for advertisers to reach their target audiences. Well done NBCU! When will the rest follow suit? http://adage.com/article/media/nbcu-reorganizes-ad-sales-closer-marketers/301316/...