Author: Victoria

13 Nov inMarket’s Quantum Receptivity

inMarket has announced it's newest innovation, Quantum Receptivity. It utilizes Beacons in order to track consumer's patterns over time, creating a guide as to what day of the week individuals go to specific stores so that advertisers may push messaging to them in a more...

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11 Nov NBCU Makes a Bold Move

NBCU announced a reorg of it's ad sales division today creating a more streamlined process for advertisers to reach their target audiences. Well done NBCU! When will the rest follow suit?

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