13 Nov inMarket’s Quantum Receptivity
inMarket has announced it’s newest innovation, Quantum Receptivity. It utilizes Beacons in order to track consumer’s patterns over time, creating a guide as to what day of the week individuals go to specific stores so that advertisers may push messaging to them in a more timely manner.
While data and targeting is amazing, is this taking the technology a bit too far? Is this an advertisers dream? Absolutely. Is it something that the general market will be receptive to? That remains to be seen.
As stated in the report by TechCrunch, inMarket already has access to the data, they are now beginning to apply it in new ways. This company is one to watch.